Client: Brooklyn Center for Independence of the Disabled
Project: "A Dream Grows in Brooklyn"
This six-panel brochure was written to promote the services and ideology of Brooklyn's only independent living center. Distributed to individuals with physical, sensory, cognitive and emotional disabilities (and the professionals who serve them), the brochure signicantly boosted BCID's client base.
The following excerpt illustrates the optimism and respect on which the disability rights movement prides itself:
INDEPENDENT LIVING: A Dream Coming True
Some people think that having a disability is a nightmare. They imagine that life with a disability means being a loser, being left out.
But we at the Brooklyn Center for Independence of the Disabled (BCID) say it doesn't have to be that way. A person can have a disability and still take part in the American dream.
BCID is part of the nationwide independent living movement, a movement that has assisted people with disabilities to transform nightmares into dreams that are coming true.
We believe that people with disabilities - all kinds of disabilities - have a right to pursue an education, get a job, find an apartment, raise a family, vote, go shopping, dine at a restaurant, go to the movies and ride the bus. We have fought for those rights since 1956, and today, we invite you to join our fight. We do so because we are convinced of three things: You're capable. You're entitled. You're in charge.
Client: The Child Life Society - Serving Jewish children with Cystic Fibrosis
Project: The "For only life's joys should take their breath away" campaign
This six-panel brochure, and the accompanying envelope, was written to raise funds for an organization serving Jewish children with Cystic Fibrosis.
The following excerpt illustrates how compelling images and succinct phrases were used elicit an emotional response in the prospective donor's heart:
Cystic Fibrosis means...
Blowing into pulmonary function tubes
fighting for every breath
a simple cough becoming a crisis
never taking a birthday for granted
The Child Life Society
Serving Jewish children with Cystic Fibrosis.
Because childhood should mean blowing bubbles, pinwheels, dandelions and many, many birthday balloons.
We pray that nothing else takes their breath away.
Except your kind generosity.
To contact me about promotional brochures, click here.
Client: The New York City Consortium of Independent Living Centers Serving over 10,000 New Yorkers with disabilities
Project: Independent Living Week Press Release
This press release was written to publicize New York City's first Independent Living Week. Distributed to every newspaper, television and radio assignment editor in the city, it capitalized on Judith Heumann's status as a New York hero.
The following excerpt contrasts present and past to capture the reader's interest in this remarkable individual:
To contact me about press releases, click here.
Fund Raising Letters
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Web Site Text
B'nos Menachem School for Girls
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We all hate to write them, but résumés are an unavoidable necessity in the world of work. Thousands of them clutter employers' desks. And the truth is that most of them do not get read.
When you and I collaborate, you'll have a riveting résumé that won't get lost in the shuffle. It will make you come alive on paper, increasing your chances of getting that job interview and that job offer.
To contact me about your résumé, click here.
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